Choosing the Right External Signage for Your Commercial or Office Building
Category: Exterior Signage
Author: Amercian Sign Shop
Posted:
January 15, 2025
Your building’s sign is often the very first impression clients, customers, and visitors have of your business. The right external signage not only directs people to your location but also reflects your brand’s professionalism and credibility. With so many options available — from illuminated channel letters to sleek monument signs — choosing the best commercial building sign can feel overwhelming.
Here’s a guide to help you make the right choice.
1. Consider Your Brand Identity
Your signage should be a natural extension of your brand. Bold colors, modern fonts, and backlit lighting might work for a tech company, while a law firm may prefer something more traditional, like elegant dimensional lettering. Before you decide on materials or design, ask:
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Does this sign reflect who we are?
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Will it appeal to our target audience?
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Does it align with our overall brand identity?
2. Location, Visibility, and Size
Where your sign will be placed makes a huge difference. A sign on a busy street needs to be large, clear, and visible from a distance, while an office park monument sign may need a more refined look. Keep in mind:
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Visibility from the road or main entrance
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Lighting conditions (day and night readability)
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Local zoning laws on size and placement
3. Choose the Right Materials
Durability matters, especially for outdoor signage exposed to weather. Common materials include:
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Aluminum – Lightweight, rust-resistant, long-lasting
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Acrylic – Modern look, customizable shapes and colors
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Vinyl – Affordable, great for window or temporary signage
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Wood/Stone – Classic, elegant, often used for monument or historical buildings
High-quality materials not only look better but also reduce maintenance costs over time.
4. Think About Illumination
If your building operates after dark — or you simply want to make an impression 24/7 — illuminated signage is a smart investment. Options include:
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LED channel letters
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Backlit or halo-lit signage
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Spotlights for monument signs
Lighting ensures visibility at night and helps your brand stand out.
5. Compliance with Local Regulations
Before finalizing your design, check city or county sign codes. Some areas restrict size, height, and lighting options. A professional sign company can help you navigate these rules so you avoid costly mistakes.
6. Professional Installation and Maintenance
Even the best-designed sign won’t look good if it’s poorly installed. Work with a professional installer to ensure your signage is secure, level, and compliant with regulations. Also, consider long-term maintenance — especially for illuminated or high-traffic signs.
Final Thoughts
The right external signage for your commercial or office building does more than display your name — it communicates your professionalism, attracts new business, and reinforces your brand identity. By considering visibility, materials, lighting, and compliance, you can create a sign that makes a lasting first impression.
